What Is Conformity?


Conformity is defined as the tendency to change behavior in or to match or align with the behaviors, beliefs, and attitudes of other people. It is often an attempt to blend in with others in a person’s social group. It is a type of social influence that compels people to behave in ways that are … Read more

Nonverbal Communication: Definition, Types, and Tips

Nonverbal communication plays a vital part in how we share things with others and understand what others are trying to say. Communication is essential for successful interpersonal relationships, but it isn’t just the words you say that speak volumes. Your nonverbal signals—including body language and facial expressions—are forms of nonverbal communication that can carry a … Read more

36 Questions That Create Closeness and Love

Creating closeness and intimacy with another person usually takes time, communication, and shared experiences. Psychology research suggests that there is a way to speed up this process and get closer to another person—even a complete stranger—by asking a specific series of 36 questions. This is something that might help you get to know a potential … Read more

Traits of Effective Leaders

Leadership traits

What qualities do you need to be a great leader? Do certain personality traits help people become better leaders? According to the trait theory of leadership, people who posses certain leadership traits tend to be better leaders. Do Leadership Traits Exist? People have long questioned what exactly makes some people great leaders. Early theories centered on … Read more

The Robbers Cave Experiment: Realistic Conflict Theory

Robbers Cave Experiment

Psychologist Muzafer Sherif suggested that conflict between groups was the result of competition for limited resources. To put this theory to the test, he conducted a series of experiments that are today referred to as the Robbers Cave Experiment. In this article, learn more about what happened in the Robbers Cave Experiment and the conclusions … Read more

The Milgram Obedience Experiment

Milgram experiment

The Milgram obedience experiment focused on the power of obedience to authority. There have been many controversial psychological experiments in psychology history, including Milgram’s classic obedience experiment. The experiment was considered so controversial, in fact, that most assume that such a study could never be carried out today thanks to ethical guidelines, institutional review boards, … Read more

5 Common Leadership Styles

Leadership styles

Leadership styles can be defined as a person’s way of governing, directing, and motivating followers. Over the last 50 or so years, researchers have proposed a number of different leadership styles. Such styles are often seen by leaders in business, politics, technology, and other major fields. Psychologists have found that leadership styles can have an … Read more

What Is the Scarcity Principle?

Scarcity principle

In social psychology, the scarcity principle refers to the tendency to place a higher value on things that are perceived as rare while devaluing things that are seen as common or abundant. Learn more about how marketers take advantage of the scarcity principle to persuade people to purchase goods and services. The Psychology Behind the … Read more

What Is the Contingency Theory of Leadership?

Contingency theory of leadership

“Effective leadership is finding a good fit between behaviour, context, and need.” – White & Hodgson, 2003 What is it exactly that makes a leader effective? According to one theory of leadership that became prominent during the 1970s and 80s, effective leadership is dependent upon the interaction between a leader’s behaviors and the situation itself. … Read more