Kitty Genovese was the victim of a terrible crime that ultimately ended her life and led to her inadvertently becoming one of the most famous cases in psychology. Learn more about this young woman and the influence her murder had…
In social psychology, the scarcity principle refers to the tendency to place a higher value on things that are perceived as rare while devaluing things that are seen as common or abundant. Learn more about how marketers take advantage of…
“Effective leadership is finding a good fit between behaviour, context, and need.” – White & Hodgson, 2003 What is it exactly that makes a leader effective? According to one theory of leadership that became prominent during the 1970s and 80s,…
The ingroup bias is the tendency that people have to favor their own group above that of others. This bias can have a powerful influence on both individual and group behavior. It may be as simple as favoring your own…