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Social Psychology

Who Was Kitty Genovese?

Kitty Genovese was the victim of a terrible crime that ultimately ended her life and led to her inadvertently becoming … Read More

What Is the Scarcity Principle?

Scarcity principle

In social psychology, the scarcity principle refers to the tendency to place a higher value on things that are perceived … Read More

What Is the Contingency Theory of Leadership?

Contingency theory of leadership

“Effective leadership is finding a good fit between behaviour, context, and need.” – White & Hodgson, 2003 What is it … Read More

What Is the Ingroup Bias?

Ingroup Bias

Definition: The ingroup bias, also known as in-group favoritism, is the tendency of people to favor their own group above … Read More

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