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The Robbers Cave Experiment: Realistic Conflict Theory

Psychologist Muzafer Sherif suggested that conflict between groups was the result of competition for limited resources. To put this theory to the test, he conducted a series of experiments that are today referred to as the Robbers Cave Experiment. In this article, learn more about what happened in the Robbers Cave Experiment and the conclusions …

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28 Main Branches of Psychology

Psychology is often defined as the study of the mind and behavior, a very broad topic that is often broken down into a number of different branches of psychology. Each branch is centered on a specific subfield within psychology. Some psychologists study the functions of the brain and their influence on behavior. Others explore how …

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What Is the Scarcity Principle?

In social psychology, the scarcity principle refers to the tendency to place a higher value on things that are perceived as rare while devaluing things that are seen as common or abundant. Learn more about how marketers take advantage of the scarcity principle to persuade people to purchase goods and services. The Psychology Behind the …

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